Andrew Ritchie left university in 1968 with a degree in Engineering. He first applied this hard-won knowledge in the nascent field of computing but soon realised he preferred the idea of being self-employed and before long, found himself working as a landscape gardener in London. While plying his green trade out of the back of an ancient Morris 1000 van in 1975, a chance meeting with a backer of the fledgling Bickerton folding bicycle changed the direction of his career again. Looking at the Bickerton's design, he thought he could do better and came up with a fresh approach to the challenge of designing a folding bike.
The theory looked sufficiently promising that Andrew managed to obtain backing from friends to fund the production of prototypes and in due course prototypes 1, 2 and 3 emerged from the cramped confines of Andrew's bedroom overlooking the Brompton Oratory in South Kensington, London - Brompton Bicycle was born.
Prototype 3, c. 1977
From the outset, the prototypes bore a strong similarity to the final design. Prototype 1 had larger 18-inch wheels and the handlebars were very different, folding downwards on either side, but the rear wheel folded under the bike just like every Brompton produced since. By the time a second prototype had appeared, all the Brompton features were in place; it was a complex design but the following year, with Prototype 3 (featuring 16-inch wheels and a simpler, lighter folding mechanism), Andrew reckoned he had cracked the problems.
Like all prototypes, the first Bromptons were fairly crude. The brazed steel frames and other components were quite heavy (the first machines weighed almost 15kg), and specialised plastic components were, of necessity, hewn by hand from the solid. But the concept worked: the Brompton folded neatly and conveniently into a tiny package which was safe and clean to manoeuvre, as the chain and sprockets were on the inside of the package, shielded between the wheels. Although a good deal heavier than a Bickerton, it was in most other respects a remarkable step forward in folding bike design.
The design brought several incidental advantages. With the rear of the frame free to pivot, adding a rubber block to work against the main frame provided suspension at the rear: a useful extra on a small-wheeled bike, reducing shock loads into the frame and giving the feel of a “big bikeâ€. Another advantage of the rear pivot was a generous 1.02m wheelbase, which compared favourably with much larger machines and ensured a decent ride and good handling. The only (minor) disadvantage of the design was the need for a chain tensioner to keep the chain taut when both folded and unfolded.
Andrew's plan at this stage was merely to interest an established company in taking up the idea under licence and he therefore began canvassing industry in search of a licensee. There was plenty of interest in the concept but there were more reasons for turning the idea down; despite the worldwide success of the Bickerton, companies such as Raleigh were not convinced that a market existed, or could be created, for such an unusual machine, and the search ended in failure. No one could have dreamt that twenty years later Brompton would be the largest bicycle builder in the UK and Raleigh little more than an importer of kits!
Pre-production model, 1981
The alternative, for Andrew to start manufacturing the bikes himself, required money; however, the search for venture capital also failed and, after five years, Brompton Bicycle's future did not look promising. Again, it was Andrew's friends who kept the idea afloat: 30 agreed to buy a bicycle in advance, and Andrew undertook to make them.
Then others emerged wanting to buy this revolutionary design and Andrew, encouraged by the demand created through word-of-mouth alone, decided to start low-volume production, albeit with a bare minimum of tooling. Brompton Bicycle was in business.
Production model, 1982
The early Bromptons were essentially the same as the bikes produced today, but with a sharp curve in the main frame that gave the tube a strange dog-leg appearance. This feature had come about for the simple reason that standard pipe-bending tools could not produce the gentle radius desired. Change would only come with expensive retooling, which necessitated capital investment.
Weight reduction was another priority for the young company: at 14.1kg, the early Brompton was just too heavy for some people, although unlike other folding bikes it could be wheeled around on its little casters, not just carried. Lighter components were introduced and, in marked contrast to most folding bikes, the Brompton gradually became leaner, but real progress again depended on further capital investment. A key element in the weight-reduction strategy was the material used in the wheels: switching from steel to aluminium rims would bring considerable savings, and also improve wet-weather braking, but no 16-inch alloy rims were then available and Brompton lacked the buying power to arrange their production.
The company was soon breaking even but, without further investment, it was going to be difficult to develop it further, so Andrew and his board went in search of venture capital. With nearly 500 bicycles made and sold, hopes were high that the necessary investment could be found this time around; but once again potential investors failed to see what consumers could and in the end Brompton's pilot production ended in February 1983.
However, the company was solvent and Andrew remained convinced, having sold every bike that had been built, that the product had a future. Most important of all, the handmade bikes had been selling for almost £200 a premium of £20 over the Bickerton and twice the price of traditional folders like the Dawes Kingpin and the Raleigh Stowaway; clearly a market existed for a high quality, compact folding bike. Moreover, reviews had generally been very good, the bike praised for its looks, its firm responsive ride, and its sturdiness.
Once again, a serendipitous encounter turned the company's fortunes around. Julian Vereker was an entrepreneur who had successfully turned his audio equipment company, Naim Audio, into one of the most highly-regarded manufacturers in the market.
On the back of that successful (UK manufacturing) venture, Julian had gone on to buy and establish companies in other fields, including yacht manufacture. While berthing one of his yachts in the French port of Cherbourg in 1982, he was surprised to find a woman taking an interest in two rather basic folding bikes on the deck. A friend of Andrew's, she persuaded Julian to contact Brompton if he was interested in seeing a superior design; Julian did just that, bought two bikes for himself, and proceeded to alter the design of his yachts to accommodate two or four Bromptons as standard.
When he was told in 1984 that the Brompton was no longer available, Julian's disappointment was noticed by Andrew and, once other options had fallen through, he approached Julian in September 1985. Within weeks, Julian had joined the company, lending the business some serious commercial acumen. A visit to venture capitalists 3i finally saw the company receive a funding offer but the terms, according to Julian, amounted to "financial theft" and he and Andrew cycled away.
The Arches, Brentford
Eventually, towards the end of 1986, with Julian guaranteeing the overdraft, a bank agreed to offer a one-for-one finance deal, the rest of the cash coming from family, friends, and Brompton owners. For Andrew, this marked the end of a five year search for capital and allowed him to resume working full time on the project, putting together the necessary tooling to put the bike into volume production. Before manufacture of the new Brompton (unofficially called the Mark 2) began, it was completely re-engineered, a process that absorbed a considerable amount of time and money. The weight remained a key concern and, by using aluminium for the handlebars and other components, and with some careful attention to detail elsewhere, was cut to about 11.3kg.
The work bore fruit almost immediately at the Cyclex exhibition in April 1987. With production still some months away, and using modified bicycles from the original pilot production run, the Brompton won the coveted Best Product award against an international field.
Cyclex 1987 was a turning point. Dealers, wary of impractical, sometimes even dangerous, folding bikes were forced to take another look and many enquired about stocking the machine, with a few placing firm orders for a bike that was yet to go into production. By November 1987 the company had moved into a railway arch in Brentford, West London, and by the following March a trickle of bikes had begun to emerge from the tiny factory, the volumes gradually increasing to sixty a month; Brompton Bicycle was in full-time production.
Mark 2 Brompton
By late 1988, production had increased to 90 per month, and bikes were being retailed through a network of 40 UK dealers with prices starting at a reasonable £235, still significantly more than the Bickerton which nevertheless began to wilt against the sophisticated new competition. Overseas sales were making an impact too, with small numbers of machines finding their way to Germany, Holland, Austria, France and Belgium.
The early 1990s were years of steady expansion for Brompton, as production picked up and the bikes were steadily improved. The company's global reputation rose and in 1992 a Taiwanese company, Euro-Tai, approached Brompton with an offer to build bikes under licence and to sell them to the Pacific Rim. The deal promised a steady stream of royalty payments to fund new developments, while opening up new markets in a cost-effective way (and without the environmental impact of exporting from London).
Unfortunately, quality control problems at Neobike (the joint venture company) played havoc with the sophisticated design, and sales never reached the levels that had been predicted; moreover, the Taiwanese partners viewed the bikes less as a finely-engineered product than as a commodity to be pushed. The focus for the joint venture gradually changed to the production of a cheaper base model, but royalty payments remained unreliable and Neobike was found to be selling into markets that were supposed to receive British-made bikes. Neobike eventually scaled back its plans for the Brompton, began manufacturing a Dahon clone, and the venture was abandoned.
Throughout the 1990s, sales continued to exceed expectations and with them came a need for larger premises. Having first expanded into a neighbouring railway arch, the company moved into significantly larger premises in Chiswick Park in late 1993.
Queen's Award for Export Achievement
In April 1995 the company won the Queen's Award for Export in recognition of increased sales in Germany, Holland, Scandinavia and elsewhere. It was the engineering equivalent of sending tulips to Amsterdam, but the overseas markets continued to grow - in late 1996, the Brompton was declared Bike of the Year by the German ADFC and sales exploded. By the end of the year, with 60% of output going for export, there was a waiting list once again, and by July 1997 the backlog had passed 6 months. The bike that had failed to find backers a decade before was being rationed and by 1998, Brompton again had to move, this time to its current premises, again in Brentford. With 30 employees, production soon exceeded 200 Bromptons a week.
In March 2000, the Brompton "Mark 3" was launched.
The current factory, assembly section
Together with numerous lighter (yet stronger) components, the new tyres and brakes transformed the bike. The Brompton was faster and more reliable than ever, and the new prices reflected this: £441 for the basic 3-speed L3, rising to £613 for the rear-rack and dynamo-equipped T5.
The revamped bike met with universal acclaim and rising sales but, just as financial and operational security appeared to have been achieved, the company suddenly faced bankruptcy.
Although most of the complex components on the Brompton were made in-house, the company had relied from the outset on a British company for the highly reliable hub gears fitted to every model. In September 2000, the unthinkable happened and Sturmey Archer, based in Nottingham for the best part of a century, was forced into bankruptcy. Having made no allowances for such an eventuality, the company was left with the very serious problem of what to fit on its bikes.
Fortunately, the company was now large enough to attract new suppliers and the best option came in the form of a 3-speed hub produced by SRAM in Germany. Andrew secured as many Sturmey hubs as he could, buying vital time for the Brompton to be reengineered around the SRAM, with production moving seamlessly over to the new hub in March 2001.
However, SRAM's 5-speed hub proved impractical and the loss of Sturmey's 5-speed hub left a gap in the Brompton range. The solution took a year to engineer: taking advantage of the chain tensioner - fitted to every bike to enable folding - Andrew and the team produced a neat 2-speed derailleur. Fitting the new derailleur to the SRAM 3-speed gave six evenly-spaced gears; although the gear range was a little smaller than that on the old 5-speed, it was both a stronger and more efficient design. The first 6-speed was despatched from the factory in April 2002, orders having been placed even before it went into production.
Sturmey Archer was to rise again under Taiwanese ownership and Brompton, wary of again being over-reliant on one supplier for such a critical part, now takes hubs from both Sturmey and SRAM.
Some re-engineering and re-tooling in 2003 allowed the company to extend the wheel-base by a few centimetres, further increasing the stability of the ride without compromising the size of the folded package, but this otherwise significant improvement was overshadowed by the raft of developments unveiled in early 2005, when Brompton announced the biggest upgrade in its eventful history, described by Andrew as "a technical and marketing advance far greater than anything we've done since the Brompton was first introduced 17 years ago."
T6/M6R
A wealth of new options was unveiled, requiring new terminology across the range. The classic handlebar design was given a name (the M Type) to distinguish it from two new handlebar options - a low, straight bar (S Type) and a square design offering high and low riding positions (P Type). The old 'L' (lightweight) and 'T' (touring) labels would henceforth appear at the end of the model name, and the 'T' was replaced by the letter 'R' (rear rack); hence, old models like the T6 became an M6R and the L3 became an M3L.
S2L-X, M2L-X, P6R-X
With the range of gear options extended to include a single speed and a 2-speed (using a new gear-free Brompton rear hub, with or without the derailleur), the model range had become quite complex. The introduction of new lightweight materials, principally titanium frame parts, added to the complexity, but was perhaps the most significant development of all. Having tried the UK and Europe, cost considerations ultimately ensured that the titanium frame parts would be sourced from China and Russia, with rigorous controls ensuring that Brompton's trademark quality was maintained.
The lightweight options (denoted by the suffix X) inevitably added to the cost but ensured that bikes like the S2L-X (weighing 9.65kg) were among the lightest folding bikes on the market; the single-speed, mudguard-less S1E-X weighed in at just under 9kg.
The last five years have seen some fundamental changes to the Brompton range, but in truth much of the process of improving the Brompton takes place in a never-ending process of small incremental steps; this process of continuous, behind-the-scenes improvement ensures that the Brompton continues to evolve year-on-year.
From the Mark 1 of the 1980s to today's superlight models, the Brompton has come a long way. However, despite hundreds of detailed design changes over more than two decades, the elegant folding principles laid down by the young Andrew Ritchie in his bedroom workshop have remained essentially unchanged.
Brompton's order book has remained (over) full throughout this decade and demand has continued to rise exponentially. Although demand like this might tempt some companies to make a drastic dash for growth, such radical plans would threaten the fundamental nature of the company and our faith in quality control above everything else. So, while Brompton Bicycle is aiming to keep growing (indeed, we've taken on almost 20 employees over the past 12 months), we will never chase sales at the risk of compromising on quality. That's the only way we can expect to still be here in 20 years' time.
With thanks to AtoB magazine for permission to use extracts from "The Brompton Story"